PRIVACY POLICY

Last updated: December 2, 2025

Primulaveri operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Primulaveri is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

  • Contact details including your name, address, billing/shipping address, phone number, and email address.
  • Marketing contact information, including your email address and mobile phone number when you opt into email or SMS marketing.
  • Financial information including credit/debit card or payment details.
  • Account information including username, password, preferences and settings.
  • Transaction information including items viewed, carted, wishlisted, purchased, returned, or exchanged.
  • Communications with us such as customer support messages.
  • Device information including device, browser, and IP address.
  • Usage information including interactions with the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, make a purchase, or contact us.
  • Automatically when you use or browse the Services (including cookies and similar technologies).
  • From service providers acting on our behalf.
  • From partners or third parties.

Additional disclosure for SMS/email sign-up:
We collect your email address and/or mobile phone number when you voluntarily opt in through pop-ups, embedded forms, checkout forms, or any marketing opt-in fields on our website.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

To fulfil orders, process payments, manage accounts, arrange shipping, manage returns, send service-related notifications, and provide a customised shopping experience.

Marketing and Advertising

We use your personal information for marketing purposes, which may include:

  • Email marketing, such as newsletters, promotions, and abandoned-cart reminders.
  • SMS/text message marketing (only with your explicit consent), including exclusive offers, reminders, and product updates.
    SMS messages may be sent using automated technology. Standard message and data rates may apply.

You may opt out at any time by:

  • Clicking “unsubscribe” in marketing emails
  • Replying STOP to SMS messages
  • Contacting us using the details below

Opting out does not affect transactional or customer service communications.

Security and Fraud Prevention

To authenticate accounts, protect public safety, detect fraudulent activity, and secure our Services.

Communicating with You

For customer support and business communications.

Legal Reasons

To comply with legal obligations and respond to lawful requests.

How We Disclose Personal Information

We may disclose your personal information to third parties, including:

  • Shopify, our e-commerce platform
  • Service providers such as payment processors, fulfillment partners, cloud storage, analytics providers, and SMS/email delivery partners
  • Business and advertising partners for marketing purposes
  • Affiliates within our corporate group
  • Parties involved in business transactions (e.g., merger, acquisition)
  • Law enforcement or government authorities when required
  • Third parties when you consent or direct us to do so

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Your information may be shared with Shopify and third parties that may be located outside your country.

To learn more about how Shopify processes your personal information or to exercise your rights related to Shopify’s processing, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

Links to third-party sites may appear on our Services. We are not responsible for their privacy practices, security, or content. Review their privacy policies before providing personal information.

Children’s Data

The Services are not intended for children and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you believe a child has provided information to us, contact us to request deletion.

Security and Retention of Your Information

No method of internet transmission or electronic storage is fully secure, but we take reasonable measures to protect your data.
We retain personal information as long as necessary to:

  • Maintain your account
  • Provide the Services
  • Comply with legal obligations
  • Resolve disputes

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access/Know
  • Delete
  • Correct
  • Portability
  • Opt-out of sale or targeted advertising
  • Restrict or object to processing (UK/EEA)
  • Withdraw consent (UK/EEA)

You may opt out of marketing communications at any time as described above.
We may need to verify your identity before processing your request.

You may designate an authorised agent to act on your behalf where permitted by law.

We do not discriminate against users for exercising privacy rights.

Complaints

If you have concerns about our data practices, contact us using the information below.
Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer your personal information to countries outside your own.
Where required, we rely on recognised safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes.
We will update the “Last updated” date accordingly.

Contact

If you have questions about our privacy practices or wish to exercise your rights, you may contact us at:

Email: primulaveri@gmail.com
Address: The Base, Warrington, ENG, WA2 7NG, GB

We are the data controller of your personal information.